Cooperative Positioning Engine Reaches General Availability
Our location intelligence platform ‘Colocator’ has always been capable of cooperative positioning. But with the recent 2.1 release of our SDKs, copoertative has become an important part of our offering.
Android P has WiFi RTT indoor location. But when will Cisco and Aruba switch on the signals?
Android Pie is now released, and one of the talked-about new features is ‘Wifi RTT’. But, it’s over to Cisco and Aruba to switch on the signals.
Using Push Notifications for Emergency and Safety Communication
At the 2018 Event Safety and Security Summit our CEO James Cobb delivered a presentation on the role of mobile messaging in emergency communication. A paper based on this presentation is available.
Location Data has a place, but don’t expect it to provide context
Context is a popular topic in marketing. But Contextual Marketing is getting confused with Proximity Marketing. Here's why proximity - what you’re near right now - doesn’t necessarily provide context.
People Counting & Customer Tracking: Counters vs Wifi vs Apps
Each of the main people counting and customer tracking technologies have important advantages, but also limitations. So in deciding what technology to deploy, it’s vital to fully understand the application, and what each technology can deliver.
Click through rates hide the true impact of marketing
Mobile marketing notification campaigns are often measured using open rates. This is not only a hugely simplistic measure, but also a one-sided one. Someone opened the message - but how did their behaviour change?
Wifi RTT Enabled Indoor Positioning Platform
An exciting milestone for Indoor Positioning. Wifi RTT is now fully integrated into Colocator, and we recently demonstrated end-to-end indoor positioning using Wifi RTT responders in our office.
Testing Wifi RTT on Android P for Indoor Positioning
At Crowd Connected we think Wifi RTT (aka Wi-Fi Location, Fine Timing Measurement (FTM), 802.11-2016 or 802.11mc) is going to be the future of indoor positioning. It allows mobile devices to accurately measure distance to compatible wifi access points.
Contextual marketing and footfall analytics need background location data
The first question you should ask about any indoor positioning or location service - Does it work in background? Your customers' phones spend a lot of time in their pockets.
How location and beacon data analysis can mislead
Location and beacon data gathered from mobile phones is affected by sampling rate variation. Without correction, business analysis can be flawed. Here's what you need to know.
Damaging Effects of Push Notifications
There's a hidden cost of getting it wrong when it comes to using mobile push notifications at events. Our location data has clearly shown negative responses lasting days.
The Truth About Location And Proximity
There’s been a lot of questionable commentary recently on the hot topic of beacons, proximity, and location. Some of it downright misleading.
