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Visitor tracking: Cutting through the hype, hot air, false claims and over-promises

Crowd Connected’s founder and CEO, James Cobb, took to the main stage at Event Tech Live on 7 November 2019 to provide a review of visitor tracking techniques.

How to maximise audience insight from your app

This joint publication with Wonderful Copenhagen uses case-studies to demonstrate the power of mobile data for event organisers.

Goodwood Motorsport

In 2018 Goodwood launched a dedicated motorsport app to mark the 25th anniversary of its Festival of Speed, the leading celebration of the motor car that takes place each summer. The new app included Crowd Connected’s Colocator technology.

A Complete Guide to Vistor Data

Our latest ebook details how leading events are using Visitor Data to optimize their business. It is a practical guide for anyone in the live event industry who wants to understand the importance of Visitor Data.

Data Tables Documentation

Guide to using the standardised set of CSV file outputs which present Colocator processed data in a structured fashion.

The Secrets of Push Messaging Success

Are you getting the most out of the targeted messages you send? How leading events are using location-based push messaging – best practice, real-world examples of successful campaigns and the pitfalls of getting it wrong.

Using Push Notifications for Emergency and Safety Communication

At the 2018 Event Safety and Security Summit our CEO James Cobb delivered a presentation on the role of mobile messaging in emergency communication. A paper based on this presentation is available.

Location Data has a place, but don’t expect it to provide context

Context is a popular topic in marketing. But Contextual Marketing is getting confused with Proximity Marketing. Here's why proximity - what you’re near right now - doesn’t necessarily provide context.

UEFA Champions League Final

Our multi-faceted Colocator platform was successfully deployed to monitor and engage with fans for the UEFA Champions League Final – Europe’s premier club football match – which took place at the beginning of June 2017.