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Understand the complete fan journey, on-site and off-site

Read how sports businesses are embracing digital techniques to better understand, influence and engage with customers.

Off site tracking

Track fans entire match day journey.

  • Monitor fan movement in real-time
  • Report transport and footfall metrics to key partners and authorities.

In venue tracking

Track visitors in real time to improve operations and safety.

  • Provide real-time crowd visualisations for your safety team
  • Use dashboards to optimise operations in real-time


Make your digital marketing as personal as each unique visitor journey.

  • Help fans with relevant operational information.
  • Improve discovery by sending the right recommendations at the right time to the right people.

UEFA Champions League Final

Our multi-faceted Colocator platform was successfully deployed to monitor and engage with fans for the UEFA Champions League Final – Europe’s premier club football match – which took place at the beginning of June 2017.

Using Push Notifications for Emergency and Safety Communication

At the 2018 Event Safety and Security Summit our CEO James Cobb delivered a presentation on the role of mobile messaging in emergency communication. A paper based on this presentation is available.

Baku European Games

The capabilities of our award-winning real-time location insight software were showcased during the Baku Prepares test event, with the technology used to monitor, log and understand customer movement in the Olympic Stadium for the European Games.