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Outdoor Events

Learn how Goodwood Motorsport use Colocator to measure and influence the visitor experience

Ever since Goodwood House was first built in the 1600s the Goodwood Estate has played host to a variety of thrilling events. In keeping with a long tradition of innovation, 21st century Goodwood also has bold digital ambitions. In 2018 Goodwood launched a dedicated motorsport app in time for the 25th anniversary of its Festival of Speed, an annual celebration of the motor car that takes place over four days each summer. The new app included Crowd Connected’s Colocator technology.

Footfall Analytics

  • Track visitors across your entire site.
  • Report footfall metrics to sponsors and key partners.
  • Load balance your facilities.

Visitor Segmentation

  • Make your digital marketing as personal as each unique visitor journey.
  • Help festival-goers with relevant operational information.
  • Improve discovery by sending the right recommendations at the right time to the right people.
  • Help sponsors by driving traffic to their activations without overloading users with branded messaging.

Crowd Tracking

  • Track visitors in real time to improve operations and safety.
  • Provide real-time crowd visualisations for your safety team
  • Use dashboards to optimise operations in real-time

Learn more

Farnborough Airshow

In 2018 FIA commissioned a new mobile app for the internationally renown Farnborough Airshow to better service its trade and public audiences, integrating Crowd Connected’s location tracking technology.

Colocator Engage Product Update

‘Engage’ is our push notification targeting platform, built for live events and visitor attractions. 2019 sees some significant enhancements, available to all our customers.

The Secrets of Push Messaging Success

Are you getting the most out of the targeted messages you send? How leading events are using location-based push messaging – best practice, real-world examples of successful campaigns and the pitfalls of getting it wrong.